1. The Purist

• Characteristics: Prefers a clear distinction between physical and digital art, valuing each for its unique attributes. This archetype believes that both mediums should retain their individual sense of value without being blurred together.
• Representative Comments:
  • @ProfKeeting: Prefers physical and digital art to be distinct, as it gives each form its own sense of uniqueness.
  • @shashxg: Prefers owning both the physical and digital versions together, but views separating them as a negative.
• Behavior: The Purist values traditional forms of art and is wary of digital versions that might dilute the uniqueness of the original piece.

2. The Transformer

• Characteristics: Sees digitization as a way to add value, reveal new dimensions, or create entirely new forms of art. This archetype believes that physical art brought into the digital space can transform, expand, or be reinterpreted in innovative ways.
• Representative Comments:
  • @CaptainMorie: Believes that bringing physical pieces into the digital world offers endless possibilities and can reveal new elements of the artwork.
  • @vandaloruins: Prefers data-driven visualizations of artworks rather than simple scans, adding a new dimension to the art.
• Behavior: The Transformer looks for ways that digital tools and techniques can enhance, rather than merely reproduce, physical artworks.

3. The Blended-Value Supporter

• Characteristics: Sees value in both physical and digital art forms and supports blending the two mediums. This archetype appreciates variety and is open to embracing different formats, as long as the integrity of the art is preserved.
• Representative Comments:
  • @trevorjonesart: Sees both physical and digital art as equally valuable, emphasizing that the variety enhances the overall artistic experience. Doesn’t see an issue in buying digital editions of physical works.
  • @Fractal_Visions: Supports both mediums equally and has been producing physical prints for digital artists since 2017.
• Behavior: The Blended-Value Supporter appreciates that art can exist in multiple forms and embraces both traditional and digital media as complementary rather than opposing forces.

4. The Innovator

• Characteristics: Actively seeks new ways to blend or reimagine the relationship between physical and digital art. This archetype pushes boundaries, testing the limits of how digital tools can be used to authenticate, augment, or add utility to traditional art forms.
• Representative Comments:
  • @Iknowthisquestion: Prefers adding animated or dynamic elements to physical pieces before minting, thus keeping both mediums unique and evolving.
  • @mich_viljoen: Ships physical art paired with NFTs, using certificates of authenticity embedded in the NFT smart contract, thereby extending the artwork’s utility.
• Behavior: The Innovator is focused on integrating new technologies, such as blockchain authentication or animation, to enhance both the physical and digital art experience. They are forward-thinking and see digital art as a tool to expand creative potential.

5. The Collector-First Thinker

• Characteristics: Focuses primarily on the collector's experience, including how art (physical or digital) is presented, valued, and traded. This archetype often emphasizes the need for transparency, fair value, and clear communication about the uniqueness and authenticity of each piece.
• Representative Comments:
  • @realjasonmatias: Emphasizes transparency when selling physical and digital versions of the same artwork, to ensure clarity for collectors.
  • @Bastienjpg: Cares about whether artists are extracting value without substance. Sees the integrity of the artist-collector relationship as a key to the NFT space's success.